New Delhi: Shah Rukh Khan, Deepika Padukone, John Abraham starrer ‘Pathaan’ will be the first Indian film to release in ICE (Immersive Cinema Experience) format. Yash Raj Films’ action extravaganza is all set to release on Jan 25, 2023, in Hindi, Tamil, and Telugu.
The ICE theater format includes side panels which along with the main screen, create a peripheral vision, giving a sense of enhanced immersion with a background contrast of colors and motion. Internationally, films like ‘Doctor Strange in the Multiverse of Madness’, ‘The Batman’, ‘Fantastic Beasts: The Secrets of Dumbledore’, ‘And Top Gun: Maverick and Morbius’ have been released in ICE THEATERS in this high-end format.
Yash Raj Films has been the front-runner to adopt path-breaking technology that pushes the envelope to give audiences an immersive movie-going experience. We are proud to announce that Pathaan will be the first Indian film to release in ICE format to give audiences an immersive experience,” says Rohan Malhotra, Vice President of Distribution – at Yash Raj Films.
“The format debuted in India with two operational PVR Cinema sites in Delhi NCR screening Avatar: The Way of Water and it is a rage with audiences across the world. Adapting and embracing new tech before anyone else has always been a part of our YRF’s DNA. YRF will be continuing the practice of being the first adopter of premium formats in India like we have done in the past like Dhoom 3 (2013) – 1st Indian film in IMAX, Thugs of Hindostan (2018) – 1st Indian film in 4DX and MX4D, War (2019) – 1st Indian film in D-Box,” he added.
‘Pathaan’ has been receiving backlash for showing lead star Deepika Padukone in a saffron bikini alongside Khan in ‘Besharam Rang’. Protests have been staged in various parts of the country alleging a community had been offended by the song’s content.
Directed by Siddharth Anand, the film is a part of Aditya Chopra’s ambitious spy universe.