You may not know these things about the open Apple Retail Store in India, understand in 5 points
Apple Retail Store: After the spectacular launch of Apple BKC in Mumbai, the iPhone manufacturer has inaugurated its second store at Select City Mall in Saket, Delhi, India। Learn 5 big things related to this story.
Apple Retail Store: After the spectacular launch of Apple BKC in Mumbai, the iPhone manufacturer has inaugurated its second store in Select City Mall in Saket, Delhi, India। Prior to the store’s launch, Apple CEO Tim Cook met PM Modi and committed to double the number of jobs in India। Apple’s Chief Executive Officer has also met with Railway and IT Minister Ashwini Vaishnav and Deputy IT Minister and MoS ( Electronics and IT) Rajiv Chandrasekhar। Apple currently has a small share of the Indian smartphone market, which is dominated by Android phones। However, according to Counterpoint data, Apple only dominates the premium smartphone segment in India, with 65% of smartphones above Rs 30,000 sold in India.
Understand Apple’s latest outlet in 5 points
- Similar to any other Apple store, Apple Saket runs at 100 percent renewable energy and is carbon neutral.
- Like Apple BKC, the iPhone manufacturer has also attempted to ‘Indianize’ its second outlet। According to the company, Apple Saket draws inspiration from several Delhi gates, with each gate reflecting a new chapter in the city’s history.
- Apple Saket will also have a ‘genius bar’, where customers can book an appointment for hands-on technical and hardware support। According to Apple, ‘setting the Genius bar appointment device, receiving the Apple ID, AppleCare can help with everything from selecting a plan or modifying a subscription.
- Apple Saket has a highly skilled team of 70 people who come from 18 Indian states and collectively speak more than 15 Indian languages। Interestingly, half of this workforce will be women.
- Interestingly, Apple Saket is about half the size compared to Apple BKC, with the outlet paying almost the same rent। According to documents shared by CRE Matrix, Apple is paying 40 lakhs per month for its Saket store, While the company will pay Rs 42 lakh per month for its Mumbai store.
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